http://www.uk.sagepub.com/upm-data/17148_00_Featherstone(2e)_Prelims.pdf
The above PDF takes a very indepth look at post-modernism and the consumer culture. Looking into consumption not being regarded as being merely hedonistic, expressive and impulsive but more of a necessity. Stating that the consumer culture needs knowledge of the industry. Of how to get the most cost effective purchase.
Do you agree that today we have 'consumer knowledge' or we are just drawn in by the advertisements and brightly colour signs placed by the products on the shelf? I think that people are drawn in by this and people very rarely check that an 'offer' is really worth while. This is all effected by the post modernism movement.
i know what you mean, like in tescos it will have buy one get one free, but you're only really saving like 10p? and do you really need two? i think a lot of people are drawn in by the advertisements, like, if i was to show you this
ReplyDeletehttp://www.picgifs.com/wallpapers/wallpapers/coca-cola/Coca_Cola03.jpg
do you now fancy a drink? or a coke?
There are people out there that have a good consumer knowledge, but the majority of the population are idiots and will buy anything if they are told too. Especially children.